Well, I find a different story and one that I tend to do well with.
I am the guy who comes in with at least 3 other people, walkie talkies and have 5 computers in a mobile office equipped with coffee maker and snacks.
Why? Because it fills a gap. Thats what business is all about. Many of you can keep trying to reinvent the wheel. Talk about how great you are. All the schools and accolades you have received and in the end…what does it really get you? For many, not much.
I have no idea when people will spend the equal amount of time between education and marketing. Sure, make a business card, a flyer and letter your vehicle. WOW, who would ever think of doing those things?
If your not filling a need that others neglect, your one in a million and will get the same market share as those of similar offerings.
Please keep laughing at those who do things differently. These people are going to succeed and those who try to compete on others ‘turf’ will become lost and labeled a follower.
It only takes me about an average of 1.5 hours to complete a typical 2300 sq foot inspection with mold, radon and termite here. Remember the houses are typically newer 1990’s and above and no basements. But thats the ENTIRE report DONE. So you can say, “Wow, thats a rip off it would have taken me 3-4 hours”. It is then I explain to the client it is YOU that is ripping them off because what took you ONLY 3-4 hours took us 6 man hours!
So they got a better product, faster and yet with more attention to the house in man hours and the job is DONE with no waiting.
After about 1.5 hours people get restless and are sick of standing around.
Take ANYTHING you purchase as a service. Lets say your getting a car tires changed. While sitting in the waiting room one asks if you want a refreshment while the others removeing the tires and replacing them. Each one grabbing a tire and doing their thing and you get a superior tire backed with a satisfaction gaurentee. In 15 minutes the tires are installed the car is back on the lot and you are ready to go but it cost just a few more dollars. Which would you choose? This or the old typical one guy way? So now think of 100’s of people getting their tires done the NEW way and then for some reason they have to use the old way of one guy. Man, they sure do appreciate the team effort, its value, its detailed oriented, full of professionalism and respects my time (because time is a commodity to people). I bet they come running back to the team effort the next chance they get and try to never go back.
I see time and time again people asking for opinions and yet the one opinion they never ask is the CLIENTS. If in every business decision you make the ONLY question that needs to guide you should be “What best serves my client!”. Nothing else matters.
Want proof?..look at NACHI…
