It’s an expensive design to print a small run of, making it nearly impossible for single businesses to afford it. But if InterNACHI prints a large run, the cost per booklet will go down DRASTICALLY. I can change the design slightly so that a business card can be stuck into the booklet as a way of personalizing it.
If we were to print out a large order of this, how many of you would be interested in purchasing them?
And if not this booklet, which would you be interested in seeing us offer already printed and ready to ship out to you?
For everyone who doesn’t believe that having print marketing is necessary, what do you hand out to people?
If you are relying on them to go to your website, what percentage do you think really go through that extra step? I know that if I met two identical inspectors and one handed me a professional looking informative brochure and the other handed me their business card asking me to go to their website, I would choose the one with print. Chances are, I wouldn’t even check out the other inspector.
Print can be costly, but if you acquire even just a few additional inspections from it, that not only covers the cost many times over but it leaves a lasting impression in the minds of everyone who has held your marketing.
I agree that technology is great, but it only goes so far when marketing a business is concerned.
You see, the majority of people who I inspect for have never met me until the day of the inspection.
Printed materials, I understand, are of value to inspectors who market to used house salesmen. They take it to the sales offices presumably for used house salesmen to hand out to their clients. Most, however, end up in the trash or collecting dust somewhere in the sales office.
Printed materials are rarely used unless they are being distributed from booths at trade shows.