Being cheaper than other home inspectors as a marketing strategy. Does it work?

I think it is very honest and transparent for you to share with those who might consider hiring you that your services are not worth as much as those who are more experienced and qualified. Whether that is good for business or not, time will tell … but when you decide to increase your fees to equal those of REAL home inspectors, expect to be asked what it is that suddenly makes you worth more money in February than you were the month before.

There are absolute truths, and one of them is this: Every home inspector is paid exactly and only what he is worth - without exception and 100% of the time.

Being honest with the public about one’s inferiority and charging a low fee is hardly strategic and “markets” an image that most would hardly ever want to sell, but while they are going to bed hungry, it might help them sleep better at night.

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