Blogging doesn’t immediately pay off for home inspection businesses as advertising does. Most business blogs don’t see a positive return on investment (ROI) until they’ve been blogging consistently for 6 to 12 months. That said, blogs gain potency as they grow, meaning they have a longer lifespan than ads. 56% of marketers say that blogging is effective, and 10% say that a blog has the most significant return on investment of all marketing strategies. Let’s say that again. Blogging can have the most significant ROI than all marketing strategies.
Consider www.bigbeninspections.com, a Wix website designed by InterNACHI’s Official Vendor for website designs (www.nachi.org/website), taking full advantage of that potential. BigBenInspections.com shares a blog post on the homepage related to home maintenance and the home inspector’s responsibility. As we can see in the “top navigation flows” analytics report below—it can lead visitors to the online scheduling page.
Make sure you choose an inspector website design company that provides you with website analytics so that your website blog is designed to convert visitors into scheduled clients.
This information is provided by Wix.com. InterNACHI’s Official Vendor for inspector website design (www.nachi.org/website) uses Wix to build custom websites for InterNACHI® inspectors so they can easily manage their online businesses.
We just learned how blogging drives conversions. In our next article, we’ll learn how blogging contributes to social media efforts.
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