Boutique brokerage launches, focuses on technology

Boutique brokeragelaunches, focuses on technology

by Justin da Rosa]( Mar2017

[size=3]The industry’s newest brokerage isthe first of its kind, offering a virtual reality experience for its clients
“Virtual reality is a powerful new tool that allows buyers to feel like theyare actually walking through the property and effectively permits the seller’shome to become a 24/7 open house” said broker, Michael Montgomery.

Michael and Willemina Montgomery have launched Renzo Real Estate, aCalgary-based brokerage that aims to market its homes through virtualreality.

When listing a home with Renzo Real Estate, the property is captured in 3D sobuyers can
explore the listing from the comfort of their own homes regardless of wherethey may be based.

This sort of listing will be especially helpful for overseas buyers interestedin Calgary real estate – which is an area of growing interest for Chinesebuyers especially, according to a recent study conducted by – aChinese property portal – and Sotheby’s.

The company will use high tech 360 degree cameras, allowing agents to captureexactly what it is like to be explore the home.

“It is all about leveraging technology tools to help consumers and agents” addsOffice Manager, Willemina Montgomery.