InterCoastal Inspections is a great example of a well branded company. When the decision was made to rebrand, every detail was thought out.
Levi, InterNACHI’s logo designer, was contacted and given a specific concept and color scheme. The resulting logo is not just a cute cartoon image of a turtle, but rather a mosaic-like creation which blends a house into the shell.
The tagline, Home is for life, relates back to both homes and turtles, and becomes a fully perceived concept after reading the descriptive paragraph below “About InterCoastal Inspections.”
This new identity is clever, personal, and relative.
If you have plans to rebrand your company, take the time to come up with an idea which is original and carries through as a strong concept. Then let InterNACHI’s Marketing Department do the rest.