Rebranded from the ground up by InterNACHI’s Marketing Department.
This is an excellent example of a well branded business. Yes, they’re an inspection company, but they don’t have a house or magnifying glass as the dominant image in their logo. The owner requested a coyote, which represents himself, his business, and is a memorable shape which will not soon be forgotten. If you’re thinking about rebranding your own company, think outside the box, throw us a few ideas, and InterNACHI’s Marketing Department will take it from there. Email me at jessica@internachi.org with requests.
http://www.nachi.org/marketing-library.htm



