Do a roof in Half the time

I am just starting to see this design and would like to know if anyone has more info on performance.
http://www.atlasroofing.com/tabbed.php?section_url=418

What Makes Pinnacle® Pristine featuring Scotchgard™ Protector Such A Great Choice?
Atlas Pristine Shingles Featuring Scotchgard™ Protector
There is simply no greater algae resistance than Scotchgard™ Protector, and we incorporate regular independent third-party laboratory testing to validate even spread of copper granules, ensuring maximum algae resistance is built into every shingle.
http://www.atlasroofing.com/media/images/original/1300.gif Lifetime Limited Warranty Against Algae Growth*
Simply put, once you choose Pinnacle® Pristine featuring Scotchgard™ Protector, you will never need to worry about algae growth on your roof ever again.
http://www.atlasroofing.com/media/images/original/1319.gif Lifetime Limited Warranty*
Lasting protection against shingle manufacturing defects.
http://www.atlasroofing.com/media/images/original/1320.gif 130 MPH Limited Wind Warranty
Provides superior resistance against wind and wind driven rain.
http://www.atlasroofing.com/media/images/original/1317.gif Up To 15 Year Peace of Mind
Premium Protection Period is the initial non-prorated labor and material coverage for your new roof. With an Atlas Signature Select® system, you get unprecedented coverage for your new roof.
http://www.atlasroofing.com/media/images/original/1316.gif **Built With HP Technology
**
Pinnacle® Pristine HP shingles, are designed with both the contractor and the customer in mind. Five significant features are the reasons why Atlas Pinnacle Pristine HP is the High Performance shingle: Scotchgard™ protector, Lifetime Limited Warranty, 15-year Premium Protection Period, 130 mph Limited Wind Warranty, and the Sweet Spot™ installation method.
http://www.atlasroofing.com/media/images/original/1516.gif **Sweet Spot Nailing Area
**
A high performance roof begins at the point of installation. The Atlas Pinnacle Pristine HP shingle offers roofing contractors true ease of installation with Sweet Spot™ technology that allows for a true 1¼” wide nailing area.
http://www.atlasroofing.com/media/images/original/1518.gif Double FASTAC®
Sealant Lines Assure Quicker, Better Seal Down
http://www.atlasroofing.com/media/images/original/1600.gif

The only special feature I see is the Scotchguard. I wonder what the cost is compared to an equivalent shingle where the roofer used copper or zinc tabs to control the algae.

Just like any other vendor, they have to impress you with fancy words to get you to buy something.

Agreed Gary. I wonder if it does however provide a quicker install.