Does NACHI need a slogan?

Originally Posted By: jburkeson
This post was automatically imported from our archived forum.



All,


We all know the "A" association has a new slogan "We speak house", should we respond with a key phrase of our own? It seems like last year much growth took place and many times we were struggling to define our position, many times defending our right to exist. I think the time is tight to take the lead and promote ourselves in a positive way. Comments welcome.

Here are a few from the voices in my head;

NACHI... The next generation of home inspectors

NACHI... Certified vision

NACHI... Seeing beyond the obvious

NACHI... Fulfilling the need

NACHI... The new home of excelence

NACHI... Now, more than ever

NACHI... When its important to know

NACHI... The science of home inspection

NACHI... Ribbed for her pleasure (just seeing if you are paying attention)

NACHI... For the next 20 years

NACHI... It was built, so we came

NACHI... Don't buy a home without us

NACHI... Experience our wealth of knowledge

NACHI... A name you can trust



Your turn

Madison Avenue Joe


--
Joseph Burkeson, RPI (Hooperette)

?Anyone who has proclaimed violence his method inexorably must choose lying as his principle.?
~ Aleksandr Solzhenitsyn

Originally Posted By: gbeaumont
This post was automatically imported from our archived forum.



pleasure icon_lol.gif icon_lol.gif icon_lol.gif


yes I was paying attention

regards

Gerry


--
Gerry Beaumont
NACHI Education Committee
e-mail : education@nachi.org
NACHI phone 484-429-5466

Inspection Depot Education
gbeaumont@inspectiondepot.com

"Education is a journey, not a destination"

Originally Posted By: jpope
This post was automatically imported from our archived forum.



“America’s Elite Inspection Association” works for me icon_cool.gif



Jeff Pope


JPI Home Inspection Service


“At JPI, we’ll help you look better”


(661) 212-0738

Originally Posted By: gbeaumont
This post was automatically imported from our archived forum.



Hey Jeff


Is there an echo in here or is it just me ![icon_wink.gif](upload://ssT9V5t45yjlgXqiFRXL04eXtqw.gif)

Regards

Gerry


--
Gerry Beaumont
NACHI Education Committee
e-mail : education@nachi.org
NACHI phone 484-429-5466

Inspection Depot Education
gbeaumont@inspectiondepot.com

"Education is a journey, not a destination"

Originally Posted By: jburkeson
This post was automatically imported from our archived forum.



gbeaumont wrote:
Hi Joe,

I thought we had one:

NACHI, America's elite home inspectors

But if you don't like that one how about:

Nachi, ribbed inside for your pleasure ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif) ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif) ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif)

yes I was paying attention

regards

Gerry


Where do we use "America's elite home inspectors"? Haven't seen it bandied about on any documents.

Joe.


--
Joseph Burkeson, RPI (Hooperette)

?Anyone who has proclaimed violence his method inexorably must choose lying as his principle.?
~ Aleksandr Solzhenitsyn

Originally Posted By: gbeaumont
This post was automatically imported from our archived forum.



Quote:
Welcome to the National Association of Certified Home Inspectors (NACHI), America's elite non-profit inspection association. Our home buying clients enjoy the HI Experience? only NACHI Certified Inspectors can provide. These master inspectors have all successfully passed NACHI's Inspector Examination, adhere to Standards of Practice, abide by a Code of Ethics, attend required continuing education courses, and are NACHI Certified. NACHI...the very best home inspectors.


Regards

Gerry


--
Gerry Beaumont
NACHI Education Committee
e-mail : education@nachi.org
NACHI phone 484-429-5466

Inspection Depot Education
gbeaumont@inspectiondepot.com

"Education is a journey, not a destination"

Originally Posted By: jpope
This post was automatically imported from our archived forum.



Gerry,


Great minds think alike. . .

Look at what time our previous responses were posted ![icon_biggrin.gif](upload://iKNGSw3qcRIEmXySa8gItY6Gczg.gif) !


--
Jeff Pope
JPI Home Inspection Service
"At JPI, we'll help you look better"
(661) 212-0738

Originally Posted By: Blaine Wiley
This post was automatically imported from our archived forum.



NACHI- we report, you decide…oh, that’s already taken.


NACHI- same as NACHO but without the cheese.

Seriously, what are we going to do, branding? Slogans, we don't need no stinking slogans. The one we have is fine, whatever it is. Oh yeah, that thing about being elite. Sounds stuck up to me, but it works. ![nachi_nachi.gif](upload://uHOMNyaTr9Egc1VkzoQvcptyboG.gif)


Originally Posted By: Nick Gromicko
This post was automatically imported from our archived forum.



." icon_rolleyes.gif


Nick


Originally Posted By: jpeck
This post was automatically imported from our archived forum.



‘We puke house’ when we hear "we speak house"TM.



Jerry Peck


South Florida

Originally Posted By: Jeff Rice
This post was automatically imported from our archived forum.



Hi,


How about … Once you expiernce NACHI theres no turning back


icon_lol.gif


Jeff


--
Trying To Learn

Originally Posted By: rpalac
This post was automatically imported from our archived forum.



“The foundation behind housing.”


"Supporting quality building"

"Where Building knowledge works for you"

"In remeberance of ASHI, NIBIand others" (n-a-a-a)

"An Internation spokes group for Housing" (or Building Quality)

"The Founrdation of Quality Assurance in Building Industry"

" Use Thoro-Spec" (hey, I needed a plug)

"Nick's Club House"

I guess I like the ribbed one the best thou


Originally Posted By: khamilton
This post was automatically imported from our archived forum.



Hey,


Since it appears that the "HI Experience" is trademarked (presumabley by us), why don't we massage it into something we can use?

Kip


Originally Posted By: mbailey
This post was automatically imported from our archived forum.



Just because somebody else has an inane slogan and we don?t, we suddenly can?t use what we have anymore?


I think what we have been using ?America's elite non-profit inspection association? or variations of it (America's Elite Inspection Association ) says it all.


--
Mark Bailey
Stonegate Property Inspections LLC
Ponca, NE

Originally Posted By: jburkeson
This post was automatically imported from our archived forum.



Deleted… icon_biggrin.gif



Joseph Burkeson, RPI (Hooperette)


?Anyone who has proclaimed violence his method inexorably must choose lying as his principle.?
~ Aleksandr Solzhenitsyn

Originally Posted By: Blaine Wiley
This post was automatically imported from our archived forum.



I’ll make another stab…


NACHI, When you simply need the best (inspector??)


Originally Posted By: jpope
This post was automatically imported from our archived forum.



Quote:
Truth be told, isn't it really the case that A$HI is the elitist organization?


(IMHO) There is a huge difference between an "elitist" org and an "elite" org. It's a bit like the difference between "confidence" and "arrogance."

I haven't seen much of the "elitist" mentality within our association (except maybe on our BB ![icon_wink.gif](upload://ssT9V5t45yjlgXqiFRXL04eXtqw.gif) ).


--
Jeff Pope
JPI Home Inspection Service
"At JPI, we'll help you look better"
(661) 212-0738

Originally Posted By: mbailey
This post was automatically imported from our archived forum.



Joe B,


I see what you are saying from that perspective.

However, when it comes to slogans the way I look at it is that my company slogan, tag line, marketing, etc... is used to convey all the things you mentioned. I want my customers to know my business slogan not anyone elses.

I am not too worried about ASHI?s slogan/branding ? it sounds too much like the jungle movies we all probably watched growing up ? you know the ones where the fearless explorer runs into a bunch of native people.
Fearless explorer says ? Do you speak English??
Native chieftain says ?We Speak?um House?

When and if confronted with ?we speak house? we will merely say ?We speak proper English and can help you better understand your home. When would you like to schedule your home inspection?? Sorry about the sarcasm but I am just tired of hearing about ASHI branding.

As far as the perceived meaning of ?elite? by the public - I would say that it is up to us as an association to show the public and the industry what NACHI?s definition of elite is.


--
Mark Bailey
Stonegate Property Inspections LLC
Ponca, NE

Originally Posted By: dplummer
This post was automatically imported from our archived forum.



Americas Elite ? What about us Canucks eh?


Originally Posted By: Blaine Wiley
This post was automatically imported from our archived forum.



Oh yeah, you frozen dudes.



Your website should just say, "Canada's Elite"