Originally Posted By: Russell Frame
This post was automatically imported from our archived forum.
Congratulations on your first call Vince.
While I haven't yet marketed any HI services, I have been involved in another business and I can agree 100% with the market-market-market mentality. Especially in the first 0-9 months, you will spend an abnormal amount of money on marketing per revenue dollar...that's just the fact of life.
I truly believe that the number one reason businesses fail isn't purely a lack of capital but rather a lack of capital devoted soley to marketing.
People dont call you if they dont know who you are. And it takes quite a while for anyone to know who you are. Repetitive exposure to your name and business equate to stability and that produces a sense of trust and thats what people are looking for in any transaction...someone they can trust.
My suggestion is that once you feel comfortable enough to try to sell your services you kick into a 90%-effort-marketing mode. Read everything you can and make every reasonable and cost-effective effort to get your name in front of home buyers. They are your customer base.
Where do home buyers go? What do they read? What are their concerns? How do you get in front of their face day-after-day-after-day?
Just my thoughts...
Congrats again, I know it is a real boost when people start calling to inquire about what you are selling...enjoy it and leverage on that energy.