I was reading an article today about marketing and sales. In the article, the writer referred to “first impressions”. Since I am preparing my 2010 business and marketing plans, I started thinking about “First Impressions”. As I thought about it, I realized that any point that a potential customer could contact me would provide a “First Impression”. So this has lead me to evaluate each piece of marketing material I use including; website, business cards, brochures, flyers and truck window ads.
Think about it. Maybe it is time for a lot of home inspectors to consider what kind of first impression they may be making in your service area.
Just a thought. It might be worth a penny…
Selman Home Inspections