In a fishbowl industry, like ours, **marketing is an accelerator **(that might be a good or bad thing):
- If you provide lousy service… marketing will speed up your demise, so don’t do any.
- If you provide great service… marketing will help more of your fellow citizens learn of and avail themselves of your good works.
The direction you are going (up or down) is not up to InterNACHI and doesn’t depend on marketing… it is up to you. Marketing simply gets you where you were going anyway… it just gets you there a whole lot faster.