InterNACHI will pay up to US $10,000.00 (maximum collective aggregate) for the cost of replacement of personal property lost (and not recovered, restituted or insured) during an inspection and stolen by a member of who had displayed the Honor Guarantee webseal (below) on his/her inspection business website and was convicted of or pled guilty (or no contest) to any criminal charge resulting from the member’s taking of the personal property. Claimant agrees that the exclusive venue for any action against InterNACHI arising out of this Honor Guarantee is the District Court in Boulder County, Colorado. InterNACHI’s Honor Guarantee is valid in all of the U.S. and Canada.
This one has me baffled. Unless an inspection is a sellers’ inspection, how does this apply. Our clients don’t yet own the property so there is nothing to steal, unless, of course, some one wants to steal the wifes purse or maybe their car. If the so called lost item is insured it is not covered, and the guilty party must be convicted or plead guilty or not contest for stealing. And if they want to sue to collect they have to travel to Colorado to go to court. This looks like deceptive advertising to me.
LOL! Someone has been falling asleep in their Marketing 101 course.
Of course the guarantee is worthless from that perspective… unless you are a thief! Jeeze. Covering thievery is not it’s purpose at all. No consumer who thinks you are a thief is going to hire you because you now have the Honor Guarantee. C’mon, quit dozing off in class. :roll:
I think it is a great add on depending on your marketing and who can complain about having more options.
Sure you may find some logo and options worthless since having 12 logos that all say NACHI attached may be a bit much however you can pick and choose.
“Admitted it”?.. I’m proud of it. You can refer to good, strong, marketing as “ploys” if you want, but there is no shame in marketing. In fact, if you provide a great inspection service, you have a moral obligation to allow as many of your fellow Americans know about and benefit from your services.
What’s unethical and wrong is for good technical inspectors to go out of business because they think marketing is some kind of “ploy.”
Here is a great example of how the many tools at this site can help you with marketing.
I am currently working on a new local chapter site for NACHI Chicago.
Just started last night but check out how I used the free illustrations available for member use on my landing page.
They look great and liven the page. http://nachichicago.homeinspectorpro.us/
Wylie Robinson who was a graphic designer here at NACHI till last year may have done some of these .
Imagine if someone pointed out in the electrical forum that GFCIs had test buttons, as if this was a brilliant revelation that no one ever knew. What would an electrician think of this goofball?
Now, imagine if someone pointed out in the plumbing forum that toilets have handles that make them flush, as if this was some brilliant revelation that no one ever knew. What would a plumber think of this goofball?
Now, imagine if someone pointed out that the Honor Guarantee wasn’t designed to cover thievery but was designed as a marketing tool, as if this was some brilliant revelation that no one ever knew.
Your joke has some truth to it. Many scientific studies have shown that a PIC of a woman smiling is a good thing to have on any site and in any ad. Ever notice how many ads have a PIC of a smiling woman?
I suppose someone is now going to point out that the woman is a model and may not have been truly happy, but only smiled because she was paid to smile for the photograph, and that such pictures are nothing more than marketing “ploys” LOL!
Anyway, in advertising, you have only 2 or 3 seconds to catch a consumer’s eye. I struggled for many months to come up with an inspection business tagline (marketing sentence) that had both the word “honor” and the word “guarantee” within it. Every tagline I came up with was too long. Then one day an apple fell from a tree I was sitting under and it hit me in the head.