How to compete when you're small

Good read:


From above link:

" Website Optimization
Begin with your homepage and service pages because these are the most important. Optimize them for your buying intent keywords. Later, you can optimize your blog posts and other content pages for research intent keywords. Here is what to focus on:

  • Homepage: The title tag is the single most important element on your homepage. It should be between 50 and 65 characters long, and formatted similarly to: Home Inspector in {Your City} | {Name of Your Company}.
  • The next element is the meta description, which lists your primary services and should end with a call to action. It must be between 100 and 150 characters in length: {Name of Company} offers affordable {residential and commercial property inspection services} in {Your City}. Call {Phone Number} today for a free estimate!
  • Make sure the visible headline is concisely descriptive and contains your primary category. This format works well: {Home Inspection Company} in {City, State}.
  • The last major element is your page copy, a 500 to 1,000-word descriptive section that provides some background information about your company. You should briefly describe your services, and end with a strong call to action. Make sure to use your primary keyword throughout the page in a natural way.
  • Service Pages: Create a separate page for each of your services. Optimize each service page in exactly the same way as the homepage, making sure to substitute the relevant keyword.

Although SEO fundamentals and tactics may change, the goal of the search engine has always been the same – providing searchers with the information they’re after in an easy and quick way."

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