# How to Market Your Home Inspection Business Using Instagram **URL:** \ **Category:** Misc. Discussion\ **Created:** [April 11, 2019, 11:35pm UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376 "2019-04-11T23:35:59Z")\ **Posts on this page:** 8\ **Page:** 1
**Author:** ![gromicko](https://sea2.discourse-cdn.com/internachi/user_avatar/forum.nachi.org/gromicko/32/58172_2.png) [@gromicko](https://forum.nachi.org/u/gromicko)\ **Post date:** [April 11, 2019, 11:35pm UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376/1 "2019-04-11T23:35:59Z")
[inspectormedia.com/how-to-market-your-home-inspection-business-using-instagram/](http://inspectormedia.com/how-to-market-your-home-inspection-business-using-instagram/)? ---
**Author:** ![lkage](https://sea2.discourse-cdn.com/internachi/user_avatar/forum.nachi.org/lkage/32/347658_2.png) [@lkage](https://forum.nachi.org/u/lkage)\ **Post date:** [April 11, 2019, 11:57pm UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376/2 "2019-04-11T23:57:17Z")
Interesting… ---
**Author:** ![jharrison1](https://sea2.discourse-cdn.com/internachi/user_avatar/forum.nachi.org/jharrison1/32/58212_2.png) [@jharrison1](https://forum.nachi.org/u/jharrison1)\ **Post date:** [April 12, 2019, 1:06pm UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376/3 "2019-04-12T13:06:42Z")
I have several of these social sites started. Facebook, Twitter, Instagram. My biggest issue is simply posting to them on a routine schedule. I find myself going months with no post and then I try to make up for it. 2019 I need to work on more consistency. ---
**Author:** ![gromicko](https://sea2.discourse-cdn.com/internachi/user_avatar/forum.nachi.org/gromicko/32/58172_2.png) [@gromicko](https://forum.nachi.org/u/gromicko)\ **Post date:** [April 12, 2019, 3:26pm UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376/4 "2019-04-12T15:26:58Z")
> **[Inspector Media | Social Media Management & Marketing](https://inspectormedia.com/)** > > Inspector Media offers Social Media Management (SSM) & Marketing for home inspectors looking to boost their business. Managed social campaigns & accounts. ---
**Author:** ![bgromicko1](https://sea2.discourse-cdn.com/internachi/user_avatar/forum.nachi.org/bgromicko1/32/349314_2.png) [@bgromicko1](https://forum.nachi.org/u/bgromicko1)\ **Post date:** [April 13, 2019, 10:56pm UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376/5 "2019-04-13T22:56:40Z")
From the article, I like reading, “One creative way to use live video on Instagram is to interview a satisfied client after one of your jobs.” Video testimonials are powerful. ---
**Author:** ![jphillips101](https://sea2.discourse-cdn.com/internachi/user_avatar/forum.nachi.org/jphillips101/32/59886_2.png) [@jphillips101](https://forum.nachi.org/u/jphillips101)\ **Post date:** [April 16, 2019, 1:47pm UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376/6 "2019-04-16T13:47:38Z")
I have found that most of my Instagram followers are other home inspectors. Not surprising really. I wouldn’t expect a person in that narrow window of home purchasing decision making to seek or follow a home inspector. So in my opinion, the hashtags are what are important. These are the means get your post visible in other feeds. While I’m still finding a set that gets me in front of the right audiences, I think of them in terms of the target audiences frame of mind. #yourhometown, #realtorcmpanyinyourarea, #homebuying, #newhome, #homeinspection, etc etc. As you type them in, a list should popup of the #'s with the most use. It’s all voodoo really. ---
**Author:** ![jfrederick](https://sea2.discourse-cdn.com/internachi/user_avatar/forum.nachi.org/jfrederick/32/58314_2.png) [@jfrederick](https://forum.nachi.org/u/jfrederick)\ **Post date:** [January 28, 2020, 11:56am UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376/8 "2020-01-28T11:56:32Z")
> [@bgromicko1](#): > > Video testimonials are powerful. I personally think they’re cheesy. They sound so fake/rehearsed and like the person shooting the video is pointing a gun at them telling them what to say and to say nice things 🙂 ---
**Author:** ![gromicko](https://sea2.discourse-cdn.com/internachi/user_avatar/forum.nachi.org/gromicko/32/58172_2.png) [@gromicko](https://forum.nachi.org/u/gromicko)\ **Post date:** [January 28, 2020, 1:59pm UTC](https://forum.nachi.org/t/how-to-market-your-home-inspection-business-using-instagram/151376/9 "2020-01-28T13:59:18Z")
Yeah, they aren’t professional actors. Make a testimonial video of yourself and watch it. It’s not easy. Best to have a third party film a natural conversation. Seems like people are better at talking to other people than to cameras.