Huge California CMI banner with free InterNACHI Energy Report.

This thing is enormous:

The recall check logo is twice as big as the CMI logo.

As it should be, IMO.

Among the gimmicks that an inspector can buy — at best, CMI is only the second best way to differentiate yourself in your market, according to Nick.

All I see on this banner is free, free, free, Everything is Free!.

Dude, you used free more times in your reply than I have on the banner. Only a part of the booth I have planned.
Think BIG, We Do!

Scot Baker writes:

Agreed. Go big or go home.

GoBIG For Your Home, actually.