Make a Movie! Good marketing gets the message across quickly and with a lot of impact. Consumer will not spend the time to read long paragraphs about what the value of infrared can do for them. They want a simple motion video or narrated pictoral of less than 180 second (60 seconds it optimum).
You see the great power of infrared is that it is a visual technology. Consumers are already trained (via Television) to respond to visual motion based marketing. There are free or low cost software package that you can purchase to take your infrared photos and create an MPG or WMV or Quicktime file.
You can also place these videos in nested video players like Flow player. www.flowplayer.com. This type of player does not require the consumer to click anything.
This is my new version, but I have been presenting a similar flyer to all of my clients at the beginning of every inspection for a while now. About 30% to 40% of the time, they add the Limited General ITI Scan to their Home Inspection.
For those that don’t want to limit themselves to “home” infrared inspections, branch out and offer commercial imaging services. I have had several large corporations inquire about my services and hire me, not for inspections but for research.
Next week I start a project with a co. called Kawneer. They manufacture building systems. They are developing new door products and want to compare their current product with the new product. Next week will be to image their current exterior door systems at their corporate facility.
How did I get this business? By my website, it’s the only marketing I do.