Make a Movie! Good marketing gets the message across quickly and with a lot of impact. Consumer will not spend the time to read long paragraphs about what the value of infrared can do for them. They want a simple motion video or narrated pictoral of less than 180 second (60 seconds it optimum).
You see the great power of infrared is that it is a visual technology. Consumers are already trained (via Television) to respond to visual motion based marketing. There are free or low cost software package that you can purchase to take your infrared photos and create an MPG or WMV or Quicktime file.
You can also place these videos in nested video players like Flow player. www.flowplayer.com. This type of player does not require the consumer to click anything.
You can visit my website for an example. www.irinspector.com/irdvd.htm