After you pull out of the business the bare minimum you need to live on, you should plow back (reinvest) every last penny into marketing until you exceed capacity (your company’s ability to service the number of prospects trying to hire you). At that point (where you simply can’t pack your schedule any tighter) you can:
- market less and keep that reduction in expenditure as profit;
- expand capacity (hire help); or
- raise prices.
In the inspection business… it is nearly impossible to SAVE your way to prosperity.