Ok, so I need to settle a disagreement. We are reprinting our individual business cards and my partner, and I have different certifications and skills. For example, I am Radon Certified through InterNACHI, and my partner is Sewer Scope certified through InterNACHI. My partner is also bilingual, and I am not.
So, can or should we, or not, put the InterNACHI Radon Sewer Scope badges and the Bilingual badge on all business cards? The thought process for putting all badges on all business cards is that these are services available through our company. My partner and I will have our own cards, with our own names, phone numbers, and email addresses on the card.
Do you agree that all badges can go on both cards because they are really company cards, even though the card have separate contact information on them?
All the cards should list all the services you provide. They are a calling card for your business. Individual contact information is fine but could be included on both cards so they are identical. Unless your cards contain a face picture like a Realtor there is no need for personalized cards. Just an added expense.
You and your partner are not competitors. Don’t make your business cards compete.
If I was to put my InterNachi certification badges on my cards, the card would need to be poster size. Just add text of your services on your cards, and maybe only put the CPI logo on them.
I agree with Bob and William. The badges are difficult to read on a business card when you start to put a bunch on the card. Use the back of the card for your services. Use the front for a photo of both of you, with your company, your individual name, phone, email. People (agents mostly) will remember your face better than your company or name. Straight and simple on front. Logo on back if you have one with services printed over it. Cards don’t generate much business, but they are our calling card, particularly on introductions but act as handy references for people who met you until they put you in their phone.