Has been happening to me around here for several years. I have a competitor, who uses IR (no idea on camera or training etc) and charges less than I used to without it. He "borrowed’ some of my advertising ideas, so I get calls from people all of the time asking about the price difference. Figure I probably book 60 - 70 percent of the ones that call despite the higher price. I never say anything negative about him, I explain I know nothing about his process, but that I know about mine and I explain what I do and why I believe it is worth the price.
I actually considered contacting him about working for me last year when I was so busy that I was turning away inspections because I couldn’t get there in time. I could have paid him his full price and still made a nice profit.
In the end, I feel that everyone has to set their own prices according to their own business costs and expectations. If he can make a profit that is acceptable to him at the price he is asking, who am I to say that is wrong? I don’t like it, because it devalues the technology and inspections value in general, but I cannot say it is wrong. I also know that there are local inspectors who charge more than I do and would probably consider me a lowballer. It is all about your perspective.