??? How would you know how your customer found your website? Your customer doesn’t even remember the series of sites that brought him to your website, let alone have some reason to tell you. “Hey John, thanks for scheduling my inspection, BTW, I just wanted to tell you that I found your site by searching on… which lead me to… which lead me to… which linked to your site. Tell Nick.” That’s why we are sending out emails each week to all members showing the traffic we generate for each member’s site.
InterNACHI generates a huge amount of consumer traffic that we redirect to member’s sites. For example: According to www.alexa.com, just one of our click-through generators www.InspectorSEEK.com generates as much traffic as the mini-minneapolis association’s entire site.
A portion of our consumer traffic is originating from consumer searches that result in the consumer landing on one of our many inspection-related articles in www.nachi.org/articles.htm Then a small portion of those consumers who are looking for an inspector click on the InspectorSEEK link at the bottom of each article. Then a small portion of those consumers click on a member’s site. The small portion of the small portion of the portion adds up… adds up to 700,000 click-throughs to member’s sites this year: www.nachi.org/inspection-leads.htm
Kind of an insight into the amount of traffic we handle each day.