Just topped 700,000 free click-throughs to member's inspection business websites.

So the clients that find me on the web don’t know how they found me (my site, number 1 google ranking), and I can’t seem to track where the clients come from (google anlytics) and yet some how just because someone clicks an INACHI web page (probably staff or a vendor wanting to sell me crap) Nick you are telling me that 100% of those people click through to my site…

That is some funny stuff.

Nick are you really ignoring all the stuff people are telling you? YOU…keep telling US its working. WE keep telling YOU its not. When will YOU listen to US?

Hell there are people getting “clicks” that are not even their company and you say they are. In case your confused. Go to post #1 of this thread.

I love ya Nick, but when the people speak, ya gotta listen.

hey, I am all good, I am not here for the imaginary site clicks.

Clickity…Click…Clacka…Wiggity…Wack

Call it whatever you want and advertise it as we got our members 700,000 inspections in the past year but at the end of the day, I like the majority of the members here can count the inspections I’ve gotten from iNACHI sites on 8 fingers and maybe 2 opposable thumbs. 6 years. It’s very simple.

Please don’t sit here and tell me and many others that we don’t know how to track where our calls are coming from or where our visitors are coming from to our sites. I’m not going to say I can track 100% but damn near close to that.

Plain and simple, iNACHI sites do not = targeted leads, calls, or inspections on a steady basis. More like rarely, if at all.

It’s like the poll for the MIC program, 90% or more do not believe or use the program cause it won’t work. 90% or more members have had one or two inspections from iNACHI sites, maybe less than that.

Some things are true and work, others are false and do not.

Now, I’ll stop pointing out the flaws and come up with solutions. I think the whole iNACHI search engine, directories, and sites need overhauling. Consumers are confused and overwhelmed when they do a search. Too many dead links, too many results returned (inspectors), ‘‘members’’ other than inspectors should also not be listed. There should be a cap per zipcode of lets say 10 inspectors, but that zipcode will rotate the inspectors. It’s like when you use Google for a search, a user is gonna click the first few links or sites. They do not need 500 inspectors to choose from.

There’s many other positive and viable suggestions, but I think they’ll fall on deaf ears :frowning:

Member’s aren’t employees, we can’t force them market the MIC program. If some members were employees, I’d fire them. Members here in Denver are getting fat and rich from them. Read: http://www.nachi.org/forum/f62/did-five-move-certified-inspections-last-week-here-get-them-38418/ We only build programs that work and that make perfect sense in this market, we can’t force you to use them.

As for click-throughs, I simply got tired of explaining that the reason www.alexa.com ranks our traffic so high is because of consumer traffic… and that there is no way a few thousand inspectors could be generating all that traffic… and that alexa says our traffic is many times all other inspection sites combined… and that we can see the consumer traffic from here… and that we direct it to member’s sites. So instead of trying to explain it, we now just send every member an email once a week showing them the click-through traffic we generate. All together, 700,000 free click-throughs where generated for member’s inspection websites this year. Check your inbox for our weekly email report.

the email you sent me does not show clicks through to my site, it shows clicks on your sites.

Nope. Post the email and prove yourself wrong.

Same for www.nachi.org/inspection-leads.htm It displays the 100 most recent click-throughs to MEMBER’s site in live-time. Also displays where the traffic came from and what time it came through.

“Free” click troughs excellent news about the no more Dues Memberships. :wink:

Nick, You have explained it, from top to bottom that is not the point being made. What is being made is they DON’T WORK.

You look at a program that tells you its working great. I am looking at EVERY response that says it very flawed and sucks. What would be the better gauge on ROI? A computer program or the company its targeted to?

If you spend $100,000 a year on a program that tells you you get 500,000 clicks and its leads to ZERO inspections. Do you look at the “clicks” or the ROI?

I know you gave the the old “you can lead a horse to water, but you can’t make him drink” analogy. Saying the consumer looks at the site and moves on.

But we do have websites which tell me where every click comes from and its NONE from your referral sites.

I know you love computers, but instead of listening to what a program says, please listen to what the members say. It does not work.

I got tired of people saying that. So to prove them wrong, we now just send every member an email once a week showing them the click-through traffic we generate. All together, 700,000 free click-throughs where generated for member’s inspection websites this year. Check your inbox for our weekly email report.

I heard you the first, second,third forth and fifth time you said this. Do you read the responses? NICK LISTEN TO WHAT THE MEMBERS ARE SAYING.

I understand what you are saying. Do you understand what WE ARE SAYING? IT DOES NOT GENERATE SH_IT for the inspector. Said time and again and yet you refuse to believe us and would rather believe a computer program!

We have NO REASON to mislead you. But you gotta except what the masses are telling you. The most important trait of a good leader is to be a good listener, as I am sure you know…

But I have no technical access or legal authority to change your site.

We can only generate traffic to your inspection website. We have no authority to put something on your website that compels these consumers to call you. I have no access to your homepage to put something like “***About to buy a home in xxx? Call me for my free report regarding yyy which is an issue in the town of xxx.***”

Then when they call, I can’t answer your phone for you and sell them.

In other words, we can only lead the horses to your water (click them through to your site), you have to make them drink.

LMAO…Nick I have said this before…and actually quoted that before.

Its not the case Nick…I can SHOW you exactly where every click comes from, I can see it on my website.

Instead of saying the same thing over and over and getting the same responses over and over.

Why not say…HMMMM…maybe it does not work as I thought. I will have my IT guy look into it and see how we can make it better. Would that be so hard?

Maybe test some of the clicks.

If 700,000 clicks leads to 100 inspections then my god we had better start WEB PAGE NACHI. How can ALL of the inspectors get little response to this? Consider this Nick…just CONSIDER THIS

Are 10,000 inspectors wrong or 1 NACHI founder? See the odds Vegas will put on it…

You may have read Dale Carnegie How to win friend and influence people. Remember the part where the guy has the note in his wallet that reads “Maybe he is right?” Think about it…maybe we 10,000 are right and you (1) are wrong. I know its a stretch to believe this given the odds…But just maybe…

I hear ya, believe me, I hear ya. I got tired of hearing people say that InterNACHI’s sites don’t generate click-throughs to their inspection business websites. And I got tired of explaining that consumers don’t surf with a pen and pad next to their computer, recording what site lead them to what site which lead them to your inspection business site, and of course consumers don’t know to alert members to this sequence even if they did make a note of it.

So we now just send every member an email once a week showing them some of the click-through traffic we generate, where it came from, and what time it came. All together, 700,000 free click-throughs where generated for member’s inspection websites this year. Check your inbox for our weekly email report customized to your inspection website.

As for your complaint about you not converting our traffic to fee-paid inspections, I have no technical access or legal authority to change your site.

We can only generate traffic to your inspection website. We have no authority to put something on your website that compels these consumers to call you. I have no access to your homepage to put something like “***About to buy a home in xxx? Call me for my free report regarding yyy which is an issue in the town of xxx.***”

Then when they call, I can’t answer your phone for you and sell them.

In other words, we can only lead the horses to your water (click them through to your site), you have to make them drink.

My web counter shows that I recieve an average of 19 hits a month from InterNACHI (does not include the forum, CMI, My articles and news releasese). This is a 19 month average.

Whether or not the hits turn into a sale is irrelevant because that is beyond
Nick’s control.

InterNACHI provides the required 16 hrs of CE that my state requires free, plus
hits to my inspection page. I count the forum as a huge benefit, but I am not
going into all that at this time.

I check Google Analytics everyday to see where my site traffic is coming from. I have at least 3-4 referrals from nachi.org as a traffic source. I am not sure if it works this way or not, but if guys were clicking the links in my signature, I think it would show up as direct traffic and not a referral.

I have not received an inspection from nachi.org, but that may be because what I have to say on my site sucks. I am the first listing on page 1 of all of my keyword cities such as Medford NJ, Home inspection and not getting much from my sites either. The most traffic that I get is other inspectors looking for link exchanges. I can tell by the referral source.

Maybe what I have to say sucks for my market. I will just keep working at it until I have the right mix.

If I count ALL the hits I get from the InterNACHI forum and other locations,
my total hits would average over 60 hits a month. I am only counting
the limited sources from InterNACHI search engines and my inspector listing.

OK, I’ll buy in that maybe iNACHI has gotten it’s members 700k impressions in 1 years time, not click thru’s.

Even if it was 700k click thru’s, we can all agree that these visitors are not considered targeted leads. They mostly will consist of:

  1. Other iNachi members doing searches on other inspectors in there area

  2. Other inspectors such as ASHI and NAHI doing searches on there competitors

  3. New or potential new inspectors looking to get into the market. Doing research. Also searching terms like ‘‘sample inspection report’’ or ‘‘inspection agreement’’

  4. Consumers doing frivolous searches like ‘‘inspector e&o’’ or ‘‘how much does an inspection cost’’

  5. People that accidentally stumbled onto that inspectors or iNACHI’s site. They may be researching or use the term ‘‘how to repair drywall’’

So we can all agree that iNACHI may generate tons of ‘‘traffic’’ unfortunately it’s not quality traffic that will help our phone ring, or translate to inspection jobs. This is another reason I’m not a huge fan of the iNACHI articles. It’s great for traffic or ringing in newbies, not much use for getting inspection jobs.

I hope that makes a bit more sense of where or what type of click thru’s are visiting your site.

My whole thing is like some things around here, they’re 1/2 truth’s. I’ve tried to give positive advice, others have too. iNACHI could really make this a win-win. Open a thread with a think-tank group on how to improve the iNACHI member search portals. I don’t care about iNACHI getting traffic, good for iNACHI. But don’t say that it’s directly benefiting it’s members and insinuating that it’s getting us inspection jobs.

Overall a small issue in iNACHI world, it really needs improvement and really need to be carefull on what image you’re portraying.

John,

Maybe you’re using the incorrect term ‘‘hits’’ but ‘‘hits’’ don’t really mean much in the stat tracking world. Especially just 60 a month. What you really want to pay attention to or look for is ‘‘unique visitors’’.