I moved to central florida from western NC, where I had a burgeoning home inspection business.
Now I find myself starting over…
From my experience, I found the big monthly bill I paid for a yellow book ad to be a complete waste.
I also used to go to all the realtor offices in the area and put up a candy bowl with a business card holder attached.
This didnt work out at all. Most of the time the realtor would move the bowl behind the desk out of sight. I never got a call on these.
Most of my calls came from people who found my business on ASHI. I know, they are the enemy:D …but they were to ones I was pushed towards when testing for the NC inspector license.
I’m now considering joining up with NACHI.
I know many claim that their website gets them a lot of calls. I do have one up, but need to beef it up some. I’ve worked to get the “key words” on the site and to get links to other related businesses on there.
I am now in the middle of going out to neighborhoods in my area that were built in the last few years and distributing flyers which talk about water intrusion and mold.
Many of the builders around here, like DR Horton, Mercedes, Maronda, etc… have had lots of problems after FAY came through with lots of wind driven rain. Standing water in many homes.
So, I figured I would direct market to the consumer.
What do you guys do?