Originally Posted By: jgushard
This post was automatically imported from our archived forum.
Vanity 800 numbers are very effective in marketing. Think of ordering flowers for example, what comes to mind usually? 1-800-FLOWERS Why doesn?t home inspection have a vanity number? We do!! 1-877-INSPECT, which will allow individual businesses to receive customers from a set area of their choice.
The concept is simple one national number 1-877-INSPECT, which prompts callers to enter the zip code of the property to be inspected. This directs customers to individual NACHI home inspectors who have designated a particular territory. You sign on with a 12 month commitment, and if you want to remain part of it your zip codes renew monthly for you. If you don?t like it you can opt out and your zip codes go back into the pool to be sold to the next inspection company.
We all advertise 1-877-INSPECT in conjunction with our own advertising. This generates more leads for NACHI members as the number gains popularity. We personally have signed up for 24 zip codes in Arizona. We are embarking in a letter writing campaign to folks that contact area chamber of commerce?s about relocation. Each will receive a letter telling about our services, and advising if they choose to relocate elsewhere they can dial 1-877-INSPECT to find an inspector in their local area.
This simple act will generate calls to other inspectors, at no cost. We are decaling our windows on our personal vehicles, motor home, and we have talked a friend into decaling the back window of their motor home with 1-877-INSPECT. The large vehicles are moving billboards and should pan out to be fruitful advertising. Our business cards, etc, still have our own identities. This is just another means to advertise.
By all joining together we can boost our businesses and the business of other NACHI members. In order for this to work members need to take advantage of the lower rates being offered temporarily as an incentive for sign up. We all can help ourselves and each other. This program has potential and I believe in it.
This program excites me because it is so simple, but so potentially good. After many years in telecommunications prior to co-owning a home inspection company, I can honestly tell you that this offer has potential to be very lucrative for all involved. It takes participation by all, however with this participation, we can make NACHI shine, and help our bottom line.
There are lots of zip codes still open. Pick up the phone and call David Michael Green of Inspector USA at 606-674-8168. If you prefer to email his email address is iusa@bellsouth.net The prices are straight forward, and fairly reasonable. I have seen much worse in my time in telecommunications.
Let?s all get together, and drum up business. We have potential to dominate the home inspection industry. Why not do it? The money involved for an advertising campaign of this magnitude is so minimal. This could be the independent home inspector?s ticket to an untapped market. We could potentially put home inspection location, and hiring in the hands of the people who matter most, the buyers and sellers.
Justin Gushard
Co-Owner/Business Manager
JAM Home Inspections