Q: Why do some of your logos look like cartoons?
A: A vector file is created with a limited number of colors, like a cartoon. In order for a logo design to maintain visibility when it is small you have to exaggerate line thicknesses so that an image makes sense when it is scaled down. This has a tendency to simplify the image when the image is larger, but the image holds up much better when the design is scaled down. The problem with really thin line-work is that it has a tendency to disappear or cause strange optical effects when an image is scaled down. Since a logo is about the size of a thumb print about 99% of the time, it is very important that your logo design works out when the image is very small.
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Marketing contact: jessica@internachi.org
