Originally Posted By: Nick Gromicko This post was automatically imported from our archived forum.
I have spent the last 3 months experimenting with this. Chris and I are now developing a new marketing system which allows NACHI members to enter in email addresses of agents (mostly) who are local to them along with info. about themselves (inspector). Click send and Shazam! A 2-part email gets sent to the agents. The first part is something about current real estate issues. The second part is something about you the NACHI inspector. It will come directly from NACHI even though you (the inspector) enters the email addresses. I will update the real estate (1st part) from time to time so that it becomes a regular newsletter (see, I knew being a REALTOR would come in handy one day). Recipients will be able to remove themselves if they want, but I already tried various versions with nice success/acceptance. My first ones, which contained part 2 solely, did not go over very well. Now that I have figured out how to get positive response from it, we will get the system up for all members.
Originally Posted By: Brian Maloney This post was automatically imported from our archived forum.
Joe, Joe, where are you?
Joe and I were discussing this very subject at our Chapter breakfast meeting. As soon as he gets back from Dunkin' Donuts, he'll be giving a whole slew of responses for you. (If he's much more than a half hour, it's probably because he took a quick trip down to Wilmington just across the DE border to get his tax-free Krispy Kremes for the week-end.)
Originally Posted By: Scott Patterson This post was automatically imported from our archived forum.
IMHO, I don’t think you want to start an email campaign. Most if not all unsolicited emails are trashed. Emails that are sent “Spam” style give the wrong impression.
Think about it for a second; What do you do to emails that are sent to you by a company wanting "A second of your time" blah, blah blah.
Originally Posted By: gbeaumont This post was automatically imported from our archived forum.
Hi Scott,
Welcome to the forum, I for one tend to agree with you on this topic, I never read any emails that enter my bulk mail folder, and also very few others that I do not recognize on my in-box. I think the cyber advertizing market is being over played so much that it has realy lost it’s value.
Originally Posted By: jmyers This post was automatically imported from our archived forum.
Brian,
Sorry for the delay in replying...been pretty busy. I do bulk emails to agents that are in my local area. When you are starting out it is always important you keep the company name and number in front of agents that could use your services.
While I do agree with Scott and Gerry that emails hold a limited value don't underestimate the value of keeping your name in front of the agent. You may not get jobs directly from the emails but is what you will get it the exposure so they come to recognize your name. That is more powerful than any other form of advertising you could ever do....and for the most part it is free. It only costs you a little amount of time to write and send the email.
