Had a client earlier this week that was balking at the price. I told him two things…1) Go ahead and let me inspect the house, and if at anytime before I give him his report, he doesn’t feel like my services are worth the fee, then he doesn’t have to pay me, and he can call one of the other guys on his list. 2) Check out my web blog.
Don’t know if he checked the blog, but I did the inspection, and his words were something on the lines of “I’m sure glad I paid the extra for you. This was definitely worth it.”
I don’t see licensing as being an “equalizer”. But it certainly is a PERCEIVED equalizer in the eyes of the consumer. Therefore, from my point of view, it’s not only an added monetary and time tax on my business, I also have to go to extra work in my marketing to overcome that perception. For me personally, it’s simply an added, unnecessary burden.