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Seems like they show up for the free stuff at Christmas.
You know, I play some online games, including The Elder Scrolls Online. Every day you log in, you get a free thing. The really good stuff is at the end of the month, which you can only get if you log in every day.
While I can’t speak for 107,000 people, they seem to have spoken. If you want to encourage participation in this message board, offer some free shit if they engage regularly. Of course, that’s easy for me because I’m here every day, whether I post or not. So you can just send me some free shit now. K. thanx. 
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Well, it’s kind of like your favorite AM radio talk show. 100,000 listeners, but only a few call in and comment on air.