Chuck, don’t be surprised No one likely to hire a home inspector searches for just that. The only people searching only on the phrase “home inspectors” are home inspectors, not consumers likely to need a home inspector. Searches performed by consumers most likely to hire a home inspector include the word “certified” or even more, the ancillary service they need such as “mold inspector” or even more than that, the city they need the home inspector to be in such as “Toledo certified mold and home inspector”. The inclusion of a city is the greatest indicator that the searcher is also a consumer about to hire a home inspector.
… the greatest number of posts were by far in the technical forums (General inspections, HVAC, Electrical, etc). The most amount of new threads were started in the technical forums as well. It’s not even close any more. Although licensing and legal forums have a few very long threads… the tech forums dominate in terms of new posts, new threads, and views… and that in spite of our own growing educational resources www.nachi.org/education.htm being in competition with our technical message board forums for sources of technical information.