Originally Posted By: Blaine Wiley
This post was automatically imported from our archived forum.
I can see pricing on the web site, sort of. The issue I see with it though, is that if you are $5 more than your competition, and the client is a price shopper, you won’t get the opportunity to speak with them, and convince them you are the person to use. We should never compete on price, but unfortunately there are low priced bargain Billy’s out there who aren’t confident in their sales ability or don’t realize the value of a home inspection, and therefore set their prices too low.
When the client's first question is how much do you charge for an inspection, that is your opening to take the conversation anywhere you want. If they know the price and never call, you won't know what business you're missing, why you're missing it, or if you could have gotten it with good salesmanship.
I have never included pricing on any of my marketing materials, and I don't provide price lists to Realtors or their offices. Part of this is because when prices go up, I don't want to change them on brochures, flyers, the web, and have to fax or deliver a new price sheet to all of the people who have them.
Just my $325 ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif) ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif) ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif)