FEBRUARY MEDIA HIGHLIGHTS:
Realty Times MS&L coordinated an interview between Rob Paterkiewicz and Phoebe Chongchua of Realty Times. The article was in response to the January outlook release which included a quote about the rise in the number of home inspectors. Phoebe was writing a story on the importance of choosing a qualified home inspector. Results: The interview was scheduled for Feb. 1. Run date TBD.
Chicago Tribune MS&L coordinated a phone interview between Frank Lesh and Leslie Mann, a freelancer for the Tribune who is working on piece for the Your Place section. The article titled 10 ways to devalue your house included information about the ways homeowners accidentally devalue their homes. Results: The interview was scheduled for Feb. 7. Run date TBD.
Salt Lake Tribune MS&L coordinated an interview between Kurt Solomon and Judy Magid of the Salt Lake Tribune. Judy was writing an article about prolonging the life of a home and spoke with Kurt about routine maintenance inspections. Results: The interview was scheduled for Feb. 6. Run date TBD.
The Family Handyman Magazine (Readers Digest Home and Garden Group Publication) MS&L coordinated approval to use an image of the Virtual Home Inspection page on ASHIs Web site www.ASHI.org in the publication, along with a blurb about the VHI. Results: The image will appear in the April issue.
Log Home Living Magazine With the help of Frank Lesh, MS&L coordinated an interview between ASHI Member Kevin Doyle of Tri State Home Inspection in Galena, IL and Carrie Nathans from Log Home Living. Carrie was working on a story on practical ways for log homeowners to fix creaky floors, doors and windows and wanted to tap an ASHI Member for advice and photos. Results: Run date TBD.
NewsProNet MS&L coordinated an on camera interview between Frank Lesh and a producer with NewsProNet, a company that provides pre-packaged news to more than 70 local news affiliates across the U.S. The story was in response to the Gerri Willis article in which ASHI was featured. Specifically, the story focused on hiring a home inspector for general maintenance inspections and instances other than during a real estate transaction. Results: The segment was taped on March 8.
StartUp Nation MS&L coordinated an interview between Frank Lesh and Pat Curry, a writer for StartUp Nation, a Web destination where consumers can learn the important nuts and bolts of business, such as how to patent your idea, build a business plan or increase sales. Pat was working on a tips piece on how to start your own home inspection business. Results: The interview was scheduled for Feb. 28. Run date TBD.
Copley Wire MS&L provided a quote from Frank Lesh for Lori Harlan and Vicki Whitaker of Copley Wire, as well as hi-res images. The piece focused on the benefits of home inspections for both buyers and sellers. Results: Lisa Gunggoll provided a quote for the piece on Feb. 28. The article will run nationwide in real estate sections of newspapers. Run date TBD.
Monthly Press Release MS&L drafted and distributed the press release, Sometimes a year is actually 364 days: ASHI reminds homeowners about one-year home warranty inspections. The release was distributed to real estate and consumer interest reporters at daily and community newspapers, syndicated writers, freelancers and trades.
Officer Releases MS&L followed up with and responded to additional requests from ASHI officers in response to the officer announcement releases that were created for distribution. To date, several officer announcements have been published including Frank Leshs announcement in the Daily Southtown on Feb. 14 and the Joliet Herald News on March 2.
Awards Releases MS&L followed up with and responded to additional requests from ASHI award recipients in response to the award announcement releases that were created for distribution. To date, several officer award releases have been published including Ron Ruschs announcement in the Kansas City Star on Feb. 19.
InspectionWorld 2007 MS&L followed up with New York Times reporter Kimberly Stevens and L.A Times reporter Gayle Pollard-Terry. Gayle is still interested in running a story in the L.A Times but has not received approval from her editor. Response pending from Kimberly Stevens.
National Home Inspection Month MS&L responded to a request from Anthony Snyder to provide information on National Home Inspection month for the April issue of the Reporter.
Monthly Report MS&L drafted and submitted a monthly Public Relations report and clip collage on February 2.
Monthly Press Release MS&L will draft and distribute a release for National Home Inspection Month that will focus on the ABCs of home inspection. The release will be distributed to home, real estate and consumer interest reporters at daily and community newspapers.
April Board Meeting MS&L will complete a report for the April Board books that will include a 2006 media audit for ASHI, NAHI and NACHI. The report will also include a 2006 results memo that highlights coverage, impressions, ad equivalency and ROI for the year. MS&L will submit the report on or before March 22.
Press Kits MS&L will distribute the 2007 edition press kits on home buying as needed.
Monthly Report MS&L will draft a monthly Public Relations Report and clip collage to submit to ASHI in March.
Media Inquiries MS&L will continue to handle media and consumer inquiries as needed.
Trends Research MS&L will continue to research and analyze data from the real estate industry that will be used to develop targeted programs for the upcoming year, and monitor industry publications for industry news and events and possible PR opportunities.
Chapter News MS&L will continue to monitor local chapter newsletters for chapter news and events.
Clips MS&L will continue to monitor and return unused news clips to Bacons for reimbursement, as applicable.