SEO for a Newbie and Introduction

Hello everyone!
I am new to the forum though I have been a member of Nachi for quite some time, and have an inspection business in Northern California (Sonoma, Napa, and Marin County if you happen to be a neighbor!)
I recently launched my new website and would love some feedback (constructive criticism only, please).

Also, I was hoping you guys/gals could share your strategies with me for SEO. I am doing it on my own with a robot that scans my website and tells me what to do next. I am currently learning about backlinks, etc, but would LOVE any tidbits you feel like sharing.

Thank you VERY much in advance.