First let me highlight that the referral bonus tracking feature in TruCapture is just one marketing strategy behind the many valuable features we offer.
Second, you’re right, you would go bankrupt if that was the case! As I mentioned, we recommend the bonus being paid out be contingent on business that comes to you as a result from other Realtors. So, to clarify, you could tell a Realtor that if they recommend you to other Realtors, and those Realtors send you business, you’ll reward them (only the original realtor) for helping your business grow.
That is great that you have Realtors talking about you already, but why turn down more business opportunity? You sound like just the type of Inspector who could really benefit from a program like ours. If Realtors already talk about you, then by giving them a reason to go out of their way to talk about you could really help you out.
In general, any Realtor who talks about you to other Realtors is going to recommend you to their own clients as well. Obviously the goal is not to have Realtors talk about you and NOT send their clients to you … the goal is to have Realtors talk about you to other Realtors, AND send you their own clients. And, you can stay ethical by not paying any Realtor for sending you their own clients. They are going to send them to you anyway!
It is a branding strategy. It leverages the very powerful marketing tool in social proof without violating a Home Inspectors ethical duties.
In addition, our program simply provides the vehicle for Inspectors to automate a referral bonus program. You can customize how much you’re offering as a bonus, as well as any details you’d like about the program. We simply make it easy for people to collect, though we recommend that you hand-deliver the bonuses. You will be amazed at the buzz it creates. It will generate more inspections for you!