Apparently I have the record for the inspecting the highest priced house in SW Florida. Think that is bragging? Well your right it is. Every single person in my company works very hard and we are proud of our accomplishements and this being the pinacle.
I don’t have a brochure, my website brings in about 2% of my business and I have no “marketing” guru or person. With that said, I have 10 marketing people and they are the people who work for me and they market every day with the job they perform on a daily basis.
No brochure is going to work, no logo really matters, kissing Realtors butts isn’t goping to work in the long run. There is one, and I mean only ONE true and long term success to marketing and that is providing a quality job and being a professional at all times.
Concentrate on quality, let your work be better than your competition and it is amazing how people will market for you. I had a guy today tell me he got 3 new clients for me. Imagine that, people marketing for you.
Once again, this is where Nick and I disagree. You have to perform exceptional service and it takes time for people to start singing your praises and using THEIR word of mouth to market your business. So you have to have some capital until it all comes together. It is a struggle at first and my proof that this works is right here on this message board, James Braun, Jeff Pope, Charley B, Dale Duffy, and the list goes on and on…these people are successful for one reason and ONE reason only, their work speaks for itself and they don’t have to use snake oil to get work.
Concentrate on quality…money comes…