The better a company name is the easier it is to set up a logo. In this design, the subtle arc at the bottom of the word “crunch” helps the word to reflect the idea visually. The word itself is slightly crunched, which helps to make the name more memorable. In logo design, the goal is always to help people easily recall your name rather than someone else’s. A logo that looks similar to every other real estate company, construction company, house painter, and home inspector is going to be difficult to remember. When you are setting up a name, think through ways to make yourself different. A straightforward strategy is to pair a color with a noun. (Blue Fish, Red Fox, Gray Tree, Green Dog).
For more info on logos go here: Marketing for Inspectors: Questions to Help Think Through a Good Logo - InterNACHI® and here: Redesigning Bad Home Inspection Logos
I wouldn’t buy a home without an inspection, so why try to set up a design all on your own without professional support?
Have your marketing professionally designed by the InterNACHI design team. The design services are free. Place your custom print order here:
http://printservices.nachi.org/
Marketing contact: jessica@internachi.org
