It is always good to make sure that your logo can easily be stripped down to a single color graphic without losing any of its original elements. The reason for this is that you may run into instances in printing where a single color graphic is easier to work with than the full-color version. I always attach a black and white version to show how the design works as a single color graphic. I also include black and white vector files (when necessary) along with the color versions when I ship them off to inspectors.
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Marketing contact: jessica@internachi.org
