When I am setting up a logo, I am trying to think through the most simple and clear way to reinforce the inspector’s specific company name. In this example, I was able to use the negative space between the c and the t to form an angular, forward-facing arrow. The solution is simple, but it works. It is important to remember that a good logo should be legible and clear, even if someone just gets a quick moment to glance at it.
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Marketing contact: jessica@internachi.org
For more info on logos go here: Marketing for Inspectors: Questions to Help Think Through a Good Logo - InterNACHI® and here: Redesigning Bad Home Inspection Logos
