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Try to forget this logo. That’s why an octopus with a mustache. If this guy puts this logo on his vehicle and drives around for a week everyone will recognize him, people will come up to talk to him just because of his logo. He will hand out business cards, people will show other people those business cards because of the logo. It’s a pretty brilliant branding strategy. Would I have called the company Sherloctopus? Maybe. LOL