With all the hoopla regarding alarm lead sales, data sharing, data collection, incentives, kickbacks, undisclosed compensation, and secret relationships, I began thinking of a marketing concept for those inspectors who choose not to participate in these sort of programs.
Everyone is aware that data, the internet, and privacy seems to slip away by the hour. There is talk iin our own industry regarding the reall possibity that client data is being brokered to contractors of all shapes and sizes.
I find it all a bit perturbing.
So, I got to thinking. What if there was a program whereby inspectors could pledge not to do this sort of thing. You know. The Client is king and their information beloings to them, and no others.
Now, all of this is premature, and the program hasn’t rolled out yet. Hell, we don’t really even have a real logo or tagline. But, I think it would be an interesting prospect, when every other inspector has all these widgets and marketing thingy’s attached to “distinguish” them from the rest. I wonder how many clients or prospective clients would appreciate knowing that their information is being brokered to someone for a fee. Or worse yet, what would they think of they found out that you (the inspector) was receiving an incentive or kickback?
I may even roll this into a discount program for those who may subscribe to the arbitration service.
Anyway, it’s just a thought. And it is VERY different from what we’ve been seeing of late.
This is timely in light of the ADT offer thread, as well as the brochures NACHI has with regard to why someone should hire a NACHI Certified Inspector.
Something to think about.
There is a thread in members only on this subject. I wanted to move it into the public section of the message board, as it will be available to most anyone who chooses to not participate in these programs.