$500 value. One-year subscription to JoeFerry.com

$500 value.

Winner has to answer this question correctly:

In InterNACHI’s article “14 Steps that Help Inspectors Avoid Lawsuits” what is step #4?

Greg Mathias, Lloydminster AB.

**#4 Never refer to yourself as an “expert” in your marketing. **

Nope.

Never referrer as expet

Never refer yourself as en expert

#4 Never refer to yourself as an “expert” in your marketing.
Frank Rotte
Bonsall, CA

Never refer you r self as expert

never refer to yourself as an expert
v
Mike Auger
Warwick RI

Never refer to yourself as an “expert” in your marketing.

Never refer to yourself as an “expert” in your marketing.

Shawn Staggs
Sarasota Fl

Shawn Staggs wins.

Shawn, email me fastreply@nachi.org to get set up.

Nice win Shawn!!!

Thanks Nick, Sending the email your way:D

#4 Never refer to yourself as an “expert” in your marketing.
Home inspectors are generalists, not experts. The word “expert” has a particular meaning in the legal profession. Experts are specialists who are held to a higher standard of care than the ordinary (non-expert) inspector.

BTW: Here is the article: http://www.nachi.org/avoiding-lawsuits.htm

Turn away some consumers

Shawn, I copied you and Joe on an email. Congrats.