ROUNDTABLE HIGHLIGHTS:
This month’s roundtable was packed with insights about marketing, service offerings, and growth strategies for commercial property inspectors.PPC Marketing:
Participants shared their experiences with Google Ads and pay-per-click campaigns, including keywords.
Cost-to-Cure and Service Expansion:
Cost-to-cure tables are emerging as a high-value add-on. Tools like Repair Pricer help scale, but many are building in-house templates for better accuracy.
Phase I Environmental Site Assessments (ESAs):
A few inspectors are now offering Phase I ESA services through partnerships, noting it’s a great opportunity— though more intensive than typical add-ons.
Postcards and Digital Brochures:
Postcards, flipbooks, and short digital brochures are popular for sharing with prospects, offered through CCPIA’s Logo and Marketing Design Services.
Getting Started in Commercial:
For newer inspectors, the advice is clear: Start simple with basic building inspections, then build into ADA/accessibility surveys, sewer scopes, and cost estimates.
Understanding Client Types:
Inspectors shared how to identify client goals — whether they’re buying, leasing, or managing — and tailor the report (debt report, equity report, or disposition report) accordingly.
Watch video or tune in by podcast here: https://ccpia.org/roundtable-meeting-18/
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