The design work is all free and the custom books cost nothing extra. Actually, they don’t cost anything at all.
Close your eyes for a moment. Are your eyes closed? Now imagine 1,000 hard copies your own book that solely promote your inspection business. Imagine all your former clients, when they discover that their friend, son, daughter, brother, neighbor, or co-worker is buying a house saying “I had a great home inspector. I can’t remember his name or number, but tomorrow I’ll bring you a book he gave me. It is still on my book shelf.” Nothing beats that referral.
Now imagine taking a black magic marker and writing “OFFICE COPY-DON’T THROW OUT” on the front and back cover and delivering them to all the real estate offices in your neighborhood. I still got calls from my books 9 years after I handed them out to agents.
Americans delete everything or throw out everything - your brochures, your business cards, even good food… but Americans don’t throw out books. The books act as physical anchors for your contact information. Your own custom inspection book is the marketing gift that keeps on giving.
Now imagine 1,000 of these books in your local market producing inspection jobs for you all day, every day. What’s that worth? Let’s do some conservative math. Let’s say that 1,000 custom inspection books that solely promote your inspection company, in the hands of people (past clients and agents) who would most likely refer you… only generates 50 additional inspections a year for 4 years. Now times 50 X 4 X your average fee. You can open your eyes to find a calculator.
Most (95%) of the programs I’ve come up with for InterNACHI don’t work. So we don’t launch them. You never hear about them. I’m mostly a failure at coming up with ideas that help inspectors. But the few that work… well, they work really well. This is one of the ones that works really well.