How are you increasing fees and profits with high perceived value/actual cost ratios?

1

One way to increase profits is to do or provide things that increase the perceived value of your services (so that you can command higher fees) more than it costs you to do or provide. This is measured by the perceived value to actual cost ratio.

I of course know about the BIG THREE (below), but I want to know… what else is anyone doing or providing?

  1. “Now That You’ve Had a Home Inspection” book which increases the value of your inspections by about $14 but only costs you $2.70. That’s a perceived value to actual cost ratio of about 5 to 1. The books also have the additional benefits of reducing your liability as well as generating new referrals from past clients by anchoring your inspection company’s contact information on their book shelves. Customized Home Maintenance Books - InterNACHI

  2. “We’ll Buy Your Home Back” Guarantee which increases the perceived value of your inspections by about $100 but costs only $5. That’s a perceived value to actual cost ratio of 20 to 1. The Guarantee also has the additional benefits of landing you more inspections and reducing liability. InterNACHI’s “We’ll Buy Your Home Back” Guarantee - InterNACHI

  3. Certified Master Inspector (CMI) professional designation which increases the fees you can command by tens of dollars/inspection but costs pennies/inspection over your career. CMI is the Mother of all perceived value to actual cost ratios at about 200 to 1. And it also has the additional benefit of landing you more inspections. Certified Master Inspector®

But besides the BIG THREE… what else are you doing or providing that increases the perceived value of your inspection services more than it costs you to do or provide?

2

You already know the answer to your question. Add on one stop shopping, do more charge more.

My three beats your three any day of the week

  1. Thermal imaging electrical panels, moisture intrusion and shower pans $100.00 per inspection every inspection.

  2. Sewer and A/C duct camera scanning $175.00 to $200.00 as an add on .

  3. Drone service $100.00 to $500.00 as a add on

We provide all three of these and are planning on adding WDO

3

Nice.