Hey, there.
No matter what type of inspection business you have, if you want your site to show up on search engines, SEO should be an integral part of your inspection business and marketing strategy. In the next few articles in this series, I’d like to share a few articles about search engine optimization (SEO) for home inspector websites.
Optimizing for search engines is one of the most valuable things you can do to achieve your business goals, build brand awareness, and drive traffic to your site.
What Is SEO & Why Is It Important?
Simply put, SEO is the process of improving your discoverability on search results to get quality traffic to your site. The potential here is huge. Think about how many people are searching for an inspection service you offer.
Typically, when we talk about search engines, we’re referring to Google, the most popular search engine out there, getting over 90% of all internet searches. And the discoverability of your site is based on their algorithm. To better understand it, let’s take a closer look at how search engines work.
How Do Search Engines Work?
Google and other search engines use bots, also known as crawlers or spiders. These bots travel around the internet 24/7 and crawl web pages to understand what they’re about, their structure, content, and the links connecting one page to another.
The bots then store all this data in the index, a library containing information about pages on the web. The index is updated every time a bot crawls a page. This frequency is based on many factors, including how important Google thinks your site is and how often you update it.
This is why it may take time before you can see changes you made on your site on search results. Below is a screenshot of a Google search for a home inspector in Raleigh.
When people search on Google, they’ll often see two types of search results on the search engine results page, also known as the SERP. The top results might be paid advertisements of businesses that pay to have their sites show up first for specific keywords or phrases.
Underneath are organic results which are determined by the search engine’s algorithms. The higher the site, the more relevant Google thinks that site is for a specific search query.
But how does Google’s algorithm qualify a specific page as relevant and trustworthy enough to rank it high on search results?
While Google doesn’t release exact ranking factors, based on research, we know about some key ones, like the quality of content, authority, and user experience, which all play a huge role. But these are constantly changing based on what Google believes will give people the best results for their search intent.
After all, there’s a reason why saying “Google it” has become second nature. Google works hard to develop and improve its algorithm to match users with the most relevant and quality results. It’s a good decision to hire an inspector website design company that knows SEO, how search engines work, and how to build a search-engine-optimized website correctly.
This information is provided by Wix.com. InterNACHI’s Official Vendor for inspector website design (www.nachi.org/website) uses Wix to build modern, custom websites for InterNACHI® inspectors so they can easily manage their online businesses. We just learned a little about SEO and home inspector websites. In the next article, we’ll learn about getting started with SEO for your home inspector website.
Next Article: Getting Started with SEO for Home Inspector Websites