If you’ve recently created a website for your home inspection business, you’ve likely only seen a trickle of visitors. Don’t be discouraged—you’re not going to see explosive traffic numbers right away.
It would help if you invited people in, and creating a blog is a great way to do that. The screenshot below is of an inspector website designed with a blog.
Blogging for business is a content marketing tactic in which a company makes content related to its product or service to improve its online visibility. But visibility isn’t the only thing you stand to gain; business blogging is so valuable that it is a top priority for 53% of marketers.
In the previous article, we learned about keywords and searching for home inspectors. In the next series of articles, we will discuss the many benefits blogging can bring to an inspection business and give you some tips for how to start a blog.
The Benefits of Blogging for a Home Inspection Business
Blogging for your inspection business can strengthen your company in several ways, including:
- Increasing website traffic
- Driving conversions
- Contributing to social media efforts
- Building trust in client relationships
- Reinforcing your brand
- Differentiating a business from its competition
- Encouraging engagement
InterNACHI’s Official Vendor for inspector website design (www.nachi.org/website) uses Wix to build custom websites for InterNACHI® inspectors so they can easily manage their online businesses, including blogs. Be sure to choose an inspector website design company that knows how to help you effortlessly write a blog for your inspection business, including SEO.
This information is provided by Wix.com. We just learned the ways blogging can help strengthen your company in huge ways. In our next article, we’ll learn how blogging can increase website traffic.