A predictable logo makes your company blend in to a sea of similar logos. In the same way that similar colors are designed to make you blend into your background a roof-over-text will make you look like “another one of those”.
The first bullet-point in The Brand Called You:
- You are different. Differentiation - the ability to be seen as new and original is the most important aspect of Personal Branding.
Great News! Since branding (logo design) is almost entirely ignored in the inspection industry you barely have to do anything to stand out. Just don’t put a triangle/roof/Monopoly house over text and you are different than more than half of the inspection industry.
A logo is not a tiny picture that shows people what you do. It is an image that implies that your services are unique, that what you bring to the job is different than what someone else will.
Take time and think about your company name. Does it tie easily to an image? Has it been over-used in the inspection industry? What are my interests? What makes my services unique?
Let us help you. The design work is free: http://marketing.nachi.org/