New member here trying to wrap my arms around the idea of home inspection as a business. Working through the state website (Florida) and InterNACHI (plus the advice of a forum member) I’m getting a pretty good handle on licensing and running a good inspection. I have a question on the business side that I would like to elicit some advice on.
I’m wondering about successful marketing efforts and acquiring new business, especially as that relates to start up. It certainly makes sense to make the rounds to the local real-estate offices and I know a solid website and social media page will be critical, but what other tactics are you having success with? What efforts are you engaging in that actually brings in business? To the successful HI’s out there…what turned the corner for you that brought you from start-up to success?
I have looked for answers to this in the forum archive, but haven’t found a lot on it. I have been working my way through the InterNACHI start up course here: http://www.nachi.org/become-home-inspector-business-course-101.htm and I’m also reading Nick Gromicko’s free book on HI Start Up, some great stuff in there. Just thought I would open the discussion up to the group.
Has anyone tried offering free courses to local realtors/agents? I wonder if they would have interest in free lunch and a 30 minute course on spotting common problems or something…trying to figure out how to maximize my time and hit as many leads as possible. What other groups would make good leads? Mortgage brokers? Anyone had success reaching buyers directly?
Apologies if this has been gone over, if I try this I really can’t afford to fail, just too many folks depending on me. Trying hard to research and develop as fool proof a plan as possible.
If anyone in Central Florida (or even a bit further out) would have me as a ride along I’d sure appreciate it.
Thanks for reading through,