Those who have done it, what is your strategy?
Figure it out
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Social media is probably your best bet. Radio and TV is good but much more expensive. I wouldn’t waste too much on printed media like newspapers although you can run a few ads if your budget allows. Also make sure to give friends and acquaintances cards and stuff.
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Thanks Ryan. Do you have experience with Google ads?
Yeah, I ran a few thousand dollars worth of Google ads my first year. Probably got me a few jobs. Doubt they paid for themselves though. The thing about Google ads (and even Facebook ads) is that there are so many settings and different variables you can change. I basically only focused on location and age because the rest was just too in-depth for me. Therefore, my ads probably weren’t directed at the perfect audience, which is critical.
Marketing without realtors is simply harder, less profitable and probably only works well for a part timer not interested in building a business, besides without realtors there would never be lovesongs. 
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Whether you market to them directly or indirectly, there’s going to come a point in time where you rely on realtor referrals for your business. You just have to remember, you’re working for the client not the realtor.
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Think of marketing to realtors like delivering food for GrubHub with no tip.
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Why no tip?
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How would you do this? What have you considered? Just curious if you have applied critical thinking to the subject.
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Critical Thinking?
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That’s funny right there 
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Google ads and Facebook
Pass the courses to become a CPI. Everything else is…
Otherwise, your questions are moot if your not even qualified to do the work.
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I heard somewhere that 87% of the business for home inspectors is agent-driven. That would imply that the other 13% is what you could expect to garner from advertising directly to the consumer. My experience has been in alignment with those estimations.
Thank you.
Very helpful thanks
I deal with agents for 5% of my business. I do zero advertisements and I’m booked solid until mid October.
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