It’s common to make the mistake of thinking a logo needs to be complicated because it has to convey everything you do and all of the services you provide. It’s easy to forget that a simple logo can work well with a photograph in the background. A logo with a tiny tiny guy holding a flashlight is going to be more difficult to make out than a simple logo with a clear, large photograph in the background. Always remember your logo is working in context with the information and images around it and you can sidestep the problem of a logo that tries to communicate everything and is consequently too confusing to effectively convey anything. We see logos every day, but tend to forget how they’re always working in a larger context.
Check out all of our resources to help think through your logo and branding here
We’ve set up a library of videos to help think through your logo and how to make it work for you here.
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