I think he’s very smart! How many people do you think will kill a deal JUST to get a free inspection? He’s pulling in an extra 10% on each job for this. If there were a rash of deal cancellations, I’m sure he would remove it. Also, what percentage of clients can walk from a deal and have a house ready for another inspection in 30 days.
Great, outside the box thinking…it seems to work for him too.
Maybe, just maybe he has found something that appeals to his clients and target market and is exploiting it. I know of a guy in Florida that is doing that and it work for him.
He’s smart like a Fox. :mrgreen: I know exactly why he offers the 30 day free 2nd reinspection if the deal busts out and what it accomplishes for him. Just because it’s not evident to you doesn’t mean it wasn’t carefully considered and purposeful.
I studied the marketing approach with some marketing gurus I know. The offer appeals to 1st time home buyers or untrusting buyers. People, who generally view the inspection as a commodity rather than a professional consulting service.
Many consumers knows little about home inspection so they shop it like a commodity. Price and guarantees are all they can really make sense of.
Experienced consumers know its a baloney offer and seek experience and or strong referrals.
It is appears to be a very risk free offer or they would not be doing it. If I were to do it I would start a second company. I spent too many years branding a professional image for my company and these type offers seem somewhat carnival like to me.
Making inspection advertising a game is what unfortunately I see happening to home inspection. A true professional would never have to resort to such. I have to laugh however; as I type this I see a personal injury lawyer hawking his services on TV.
